Many marketing polls and surveys show that large percentage of consumers is known to throw away unprofessional looking envelopes without even opening them. It really makes it useless to mail them your great offers and present them your business entity if future customers are going to consider it to be nothing more than a junk mail.
So how should proper business envelopes look like? First of all, they have to be made of highest quality paper. Although any cheap envelope may seem appealing, it will most likely get easily roughed up as it goes through the mail system, and end up in a very poor condition just as customers decide if they should open it or just throw it away. Also those business owners who would like to choose an envelope made of recycled paper as that can speak well of their pro-environment business stance, they should consider recycled paper made of highest quality and white purity.
Furthermore, chosen envelope should be of interesting and engaging colours that go well for the occasion. While strictly white colour may be great for sending customers some basic information, engaging offers, coupons and discounts might be better off received if sent in eye catching colours of blue, green or red.
Also, select the right size of the envelope that will go perfectly with the amount of material that you are mailing out. Crowding too many papers in a regular C5 envelope is really not a good idea as customers will most likely feel overwhelmed with it and considers you cheap. Yet, if you send a single page letter in an over-sized envelope, most people will consider you rather wasteful and not very business oriented.
Another option you can choose to consider is an envelope that has sealed window. Most large companies use this type as they print customers address on an enclosed paper, so facilitating this strategy might make your business look like you belong in the same league with them.
Equally important is that all printings on the envelope are done perfectly. In reality, many ink jets printers may not work well different size papers and may print addresses tilted to the one side or another. Also, many high quality business envelopes are partially made out of cotton fiber, and using inkjet on that material can make smudgy print outs. Thus, you should defiantly consider doing all printing with laser printers that can print letters with a razor sharp quality and precision.
Also, the surface of the envelope should not only contain your business return address but also your corporate image as well as a possible slogan that identifies and advertises your business. Actually, you should use the empty surface space of an envelope as a free advertisement area where you can catch customer’s eye and let them know why your business matters and how it can help them.